One of the pioneers of the boutique hotel movement, Thompson became not simply a hospitality brand, but a cultural brand with a distinct point of view across design, fashion, art and nightlife.
The Thompson Hotels website extended the brand’s cultural identity into a digital experience, bringing together hospitality, design, nightlife and local culture through a distinct editorial point of view.
VIRAL CAMPAIGNS
Jake Gyllenhaal wore a Thompson Hotels T-shirt in an ACLU billboard campaign, extending the brand’s cultural presence beyond hospitality and into the broader public conversation.
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PRINT COLLATERALS
A cohesive stationery system connected the Thompson Hotels brand while giving each property its own identity, drawing from the history, architecture and character of each hotel.
HOTEL HERITAGE
A campaign celebrating the unique heritage of each Thompson location through the stories, character and cultural figures connected to each hotel.
NEW HOTEL LAUNCH CAMPAIGN
To announce the opening of a new hotel, we created SHOCK OF THE NEW, a campaign celebrating a new kind of hospitality that redefined the hotel as more than simply a place to stay.
