In 2021, Rhee Design partnered with Athleta's in-house design team on an exciting creative journey. Together, we developed a comprehensive brand book and an inspiring muse book that encapsulate Athleta's ethos and vision. Additionally, we have been an integral part of Athleta's eCommerce initiatives, providing a range of support graphics, including website content, banners, advertisements, and email campaigns.
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BRANDBOOK
In collaboration with Athleta, Rhee Design crafted a brand book that encapsulates the heart of Athleta’s mission and values. Through cohesive storytelling and inspiring visuals, we’ve built a foundational guide that empowers Athleta’s team to communicate their brand with authenticity and impact across all touchpoints.
3D Modeling
High-fidelity 3D model of performance leggings designed to showcase fabric behavior, fit, and construction details. This project focuses on realistic material rendering, accurate seam placement, and form-enhancing paneling to reflect a premium activewear product.
